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From November 1 to 3, 2024, the 21st JMS China Marketing Science Academic Annual Conference and Doctoral Forum was held at the Asia-Europe Business School of East China Normal University. Guided by the Management Science Department of the National Natural Science Foundation of China, hosted by the Journal of Marketing Science (JMS), and organized by the Asia-Europe Business School, the conference brought together over 500 guests, doctoral candidates, and master’s students from leading institutions worldwide to discuss the latest research and trends in marketing science.
Over ten faculty members and students from the Department of Business Administration of the School of Economics and Management—including Jiang Hongyan, Liu Manzhi, Mou Yupeng, Wang Dianwen, Cheng Xiufang, Wang Yawei, Jiang Xin, Liu Rong, and Xu Mengmeng—actively participated in this prestigious event.
The participants from the department submitted 10 papers covering diverse research topics such as green consumption behavior, healthy consumption behavior, and influencer marketing. Among them, two papers received significant accolades.
The paper titled “Unlocking Saves More Energy? The Effect of Unlocking Reward Strategies on Collective Energy-Saving Behavior” by Liu Manzhi’s team, and the paper “Do Computer-Automated Reward Calculations Undermine Digital Incentives for Low-Carbon Behaviors? The Role of Salience of Reward Elements” by Jiang Xin’s team both won the Third Prize for Outstanding Papers at the 2024 JMS China Marketing Science Academic Annual Conference and Doctoral Forum (only 10 papers were awarded this honor).
Wang Dianwen’s team’s paper, “Do Similar Consumers Generate Greater Influence? The Moderating Role of Product Type”, was nominated for the Outstanding Paper Award (only 6 papers were nominated).
Faculty members Jiang Hongyan, Liu Manzhi, Mou Yupeng, Wang Dianwen, Xu Mengmeng, and Jiang Xin played active roles as session chairs, discussants, and presenters in various parallel forums.
The conference featured traditional academic sessions and a doctoral forum, as well as special forums on topics such as digital and intelligent marketing research, teaching innovations, entrepreneurship, and case studies. Throughout the event, participants engaged in vibrant discussions, fostering a rich academic atmosphere.
Participants expressed their appreciation for the high academic standards of the forum. The keynote speeches, in particular, provided valuable insights into multiple aspects of marketing research, including research perspectives, topic selection, curriculum development in the context of digital transformation, and practical teaching methods. Attendees left the conference feeling inspired and enriched.
Writer: Mou Yupeng
Photographer: JMS Conference Organizing Team
Reviewer: Wang Delu
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