From October 31 to November 3, the 19th “Challenge Cup” National College Student Extracurricular Academic Science and Technology Works Competition was held in Nanjing. SEM’s participating project, “A New Pattern at Your Fingertips: Insights into Consumer Behavior in the Trade-in-for-New Scheme — Based on a Survey of the Three Major Categories of Digital Products in Jiangsu Province,” won the Second Prize in the national finals of the main competition!
Group Photo of the Team at the National Competition
The project team consists of eight undergraduate students: Zhang Tieyan, Yan Yu, Lü Xinwei, Sun Zhiyan, Wang Shengyu, Yuan Feiling, Lu Huiying, and Wang Zhong. The instructors are Ding Zhihua, Mi Lingyun, and Mou Yupeng. Taking the new round of trade-in policy as the background and adopting the consumer perspective as the entry point, the team focused on the newly included category of digital products under the policy. They conducted an in-depth analysis of key pain points during the implementation stage and proposed targeted optimization paths and solutions, contributing to policy improvement and supporting high-quality economic development.
Team Booth at the National Competition
The competition was co-hosted by the Central Committee of the Communist Youth League of China, China Association for Science and Technology, the Ministry of Education, Chinese Academy of Social Sciences, Chinese Academy of Engineering, All-China Students’ Federation, and the Jiangsu Provincial People’s Government; and organized by Nanjing University and the Jiangsu Provincial Committee of the Communist Youth League. The event attracted more than 400,000 entries from over 2,700 universities nationwide, involving over 3 million students. After multiple rounds of selection, 640 works advanced to the final review of the main competition.
Li Jiangtao, Deputy Secretary of the University CPC Committee, Visits SEM’s Project Booth for Guidance
Since the launch of this competition, SEM has actively coordinated and arranged all preparatory work and formed a dedicated guidance team. Under the full-process guidance of Professors Ding Zhihua, Mi Lingyun, and Mou Yupeng, and over more than one year of continuous refinement, the team invited experts from inside and outside the university to conduct multiple rounds of review, organized mock defenses and specialized training sessions, and continuously polished various project details to enhance the quality of the work. These efforts laid a solid foundation for achieving outstanding results in the national competition.
For many years, SEM has regarded student innovation and entrepreneurship competitions as a key area of work. This achievement not only fully recognizes our students’ innovation and practical abilities but also highlights the effectiveness of SEM’s education and teaching. In the future, SEM will continue to collaborate with relevant departments of the university, leverage various science and innovation competitions as important platforms, uphold the core philosophy of “promoting learning, teaching, and innovation through competition,” provide high-quality platforms for the growth and success of young students, and inject lasting momentum into cultivating outstanding economic management talents for the new era and advancing the high-quality, connotative development of the School.
Author: Sun Zhiyan
Photography: Zhang Tieyan
First Review: Liu Zirui
Second Review: Ding Zhihua
Final Review: Li Xinchun
