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On the morning of December 18, the Academic Affairs Office, the School of Economics and Management, and the School of Information and Control Engineering jointly held an expert evaluation meeting for the "Marketing-Artificial Intelligence" dual bachelor’s degree program in Room B503 of the School of Economics and Management.
The attending experts and participants included:
Tian Zhilong, Deputy Chair of the Business Administration Professional Teaching Guidance Committee of the Ministry of Education and professor at Huazhong University of Science and Technology’s School of Management.
Ding Yi, Vice Dean of Southeast University’s School of Economics and Management.
Li Qiang, Vice Dean of the School of Management and Economics at the University of Electronic Science and Technology of China.
Sun Qi, Vice Dean of Shanghai University of Finance and Economics Business School.
Cen Jie, Vice Dean of Zhejiang Gongshang University’s School of Business Administration.
Wang Feng, Vice Dean of Hunan University’s School of Business Administration.
Shi Liwei, Director of the Academic Affairs Office at China University of Mining and Technology (CUMT).
Ding Zhihua, Dean of the School of Economics and Management at CUMT, and Jiang Hongyan, Vice Dean of the school.
Additionally, attendees included faculty members from the Artificial Intelligence program in the School of Information and Control Engineering, led by Yuan Xiaoping, the program director and department chair, and Pan Jie, the deputy chair. Faculty from the School of Economics and Management included Mu Yupeng, Chair of the Department of Business Administration, Liu Manzhi, Marketing Program Director, Yue Ting, Human Resource Management Program Director, and other department leaders and staff. The evaluation meeting was chaired by Jiang Hongyan, Vice Dean of the School of Economics and Management.
Evaluation Meeting
Shi Liwei, Director of the Academic Affairs Office, opened the meeting by acknowledging the organization of the evaluation and emphasizing the necessity of the dual-degree program for professional development and talent cultivation in the current era. Dean Ding Zhihua expressed gratitude to the experts, including Deputy Chair Tian Zhilong, for their participation, introducing the school’s academic development and professional achievements while seeking constructive feedback on the dual-degree program.
Opening Remarks by Shi Liwei and Ding Zhihua
Evaluation Meeting Chaired by Jiang Hongyan
Marketing Program Director Liu Manzhi and Artificial Intelligence Program Director Yuan Xiaoping presented the histories, faculty resources, and 2024 curriculum frameworks of their respective programs. Mu Yupeng, Chair of the Department of Business Administration, reported on the proposal, training plan, and management policies for the dual-degree program.
Presentations by Mou Yupeng, Liu Manzhi, and Yuan Xiaoping
During the evaluation, the experts provided targeted suggestions on the program’s implementation, curriculum integration, talent cultivation positioning, credit allocation for practical courses, student admission and graduation criteria, and course logical structure. They unanimously agreed that the "Marketing-Artificial Intelligence" dual bachelor’s degree program at CUMT aligns with the high-speed development of the digital intelligence era and addresses the national, regional, and industrial demand for interdisciplinary talent. The program integrates disciplines to expand students’ knowledge dimensions and application scenarios, aiming to cultivate innovative talents with expertise in both marketing and artificial intelligence. The experts endorsed the program’s necessity, feasibility, and operability, recommending it for approval.
Comments from External Experts
The development of the dual-degree program began in March 2024, with multiple internal discussions within the school. In May, Vice Dean Jiang Hongyan led a team to Nanjing University, Southeast University, and Nanjing University of Aeronautics and Astronautics for exchanges and evaluations. In November, the team conducted a second round of evaluations at Sichuan University, the University of Electronic Science and Technology of China, and Zhejiang Gongshang University. This meeting further clarified the school’s direction in cultivating interdisciplinary talents and highlighted its new approach to talent development in the digital intelligence era. Moving forward, the school will strategically integrate its resources to advance the dual-degree program and foster innovative reforms in talent cultivation models to meet the demands of the artificial intelligence era.
Writer: Mou Yupeng
Photographer: Zhou Yan
Reviewer: Jiang Hongyan
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