Lecture Topic: The "1231" Code of Awakened Enterprises
Speaker: Wei Xianzhong
Director of the Origin Concept Research Institute
Time: November 23, 4:00 PM
Venue: Room B108, SEM
Moderator: Professor Ji Feng
Associate Director of the MBA Education Center and Head of the MBA Program
About the Speaker:
Wei Xianzhong has over 20 years of professional experience with Greenland Holdings Group, where he served as General Manager of the Group Marketing Management Department and Deputy General Manager of the Business Unit. He also held positions as a Director of A-Living Smart City Services Co., Ltd. (listed on the Hong Kong Stock Exchange), Legal Representative and General Manager of Greenland Owinxi Business Consulting Co., Ltd., and Lecturer at the Greenland Management Cadre Training Academy.
Currently, Wei serves as the Director of the Origin Concept Science Research Institute, a part-time researcher at Xi’an Jiaotong University’s School of Management, an adjunct professor at SEM, CUMT, and an external MBA mentor at Northwest University.
Publications:
Wei is the author of the monograph The Power of Concept Management, which explores innovative approaches to "concept management."
Wei’s extensive corporate experience, academic insights, and groundbreaking research offer valuable perspectives on modern enterprise management and the strategies behind building "awakened enterprises."
