E-commerce

This program cultivates all-round development of morality, intelligence, physical fitness and aesthetics, with Internet thinking and international vision, a deep understanding of the connotation of digital economy, e-commerce theories and methods, the ability of Internet product innovation and business model design, proficiency in the analysis, design and implementation of e-commerce systems, with an advantage in e-commerce operation and management, and full of the spirit of innovation, creativity and entrepreneurship, with high comprehensive quality and strong ability. We are looking for e-commerce professionals with high comprehensive quality and strong ability who are rich in the spirit of "innovation, creativity and entrepreneurship", so as to cultivate builders and successors for the cause of socialism with Chinese characteristics.

International Economics and Trade

This major cultivates students with all-round development in morality, intelligence, physical fitness, aesthetics and labor, solid economic theory, proficiency in foreign languages, systematic mastery of basic theories, basic policies, basic knowledge and basic skills of international economy and international trade, national sentiments and international perspectives, familiarity with international trade rules and practices, a sense of historical mission and a strong sense of social responsibility, a spirit of innovation and internationalization ability, and the ability to contribute to the prosperity of the country and the progress of the society by adhering to the principle of "good learning, realistic and innovative". "Learning and practicing, seeking truth and innovation", and be able to contribute to the wealth and strength of the country and social progress of senior specialists.

Accounting

Adhering to the educational concept of "Credit and Innovation", this program aims to cultivate first-class accounting professionals who are able to adapt to the needs of the development of socialist market economy with Chinese characteristics in the era of Big Data, Cloud Computing, Intelligent Technology and Internet of Things, with all-round development in morality, intelligence, physicality, physicality, aesthetics and aesthetics, who have a sense of homeland and an international outlook, who have a systematic and solid knowledge of professionalism and related knowledge, and who have strong abilities in accounting, financial decision-making, auditing and practice, innovation and entrepreneurship. The first-class accounting professionals with strong accounting, financial decision-making, auditing, practicing, innovation and entrepreneurial ability, and high comprehensive management quality.

Finance  

This program aims to cultivate first-class financial professionals who are able to adapt to the needs of the development of the socialist market economy with Chinese characteristics in the era of financial science and technology, have all-round development in morality, intelligence, physicality, physical fitness and aesthetics, have a sense of the nation and an international outlook, have a strong foundation of economic and financial knowledge, and have strong abilities in decision-making on investment and financing, research and analysis of economy and finance, and innovation and entrepreneurship. With strong innovative and entrepreneurial ability, high humanistic quality and comprehensive management quality, we are able to provide first-class financial professionals who are capable of assuming the important responsibility of financial industry development and financial innovation.

Human Resource Management

This program cultivates complex human resource development and management talents who practice socialist core values, master modern business management and human resource management theories and methods, have comprehensive human resource management ability, have advantages in human resource management practice and innovation in the new era, and have international vision, national sentiment, social responsibility, team spirit, leadership and entrepreneurial potential, and have all-round development in morality, intelligence, physical fitness, aesthetics and labor.

Marketing

Marketing majors cultivate all-round development of morality, intelligence, physical fitness, aesthetics and labor, actively practicing socialist core values, with social responsibility, public awareness and innovative spirit, adapting to the needs of social development of economic globalization and informatization, grasping modern marketing theories and management methodologies, and possessing professional skills such as professional user and data analysis, market decision-making, marketing planning, integrated marketing communication, product design and promotion, etc.. High-level marketing specialists with modern market management concepts, international vision, humanistic and scientific spirit, teamwork consciousness, innovation and entrepreneurial ability.

Big Data Management and Applications

This major cultivates the all-round development of morality, intelligence, physical fitness and aesthetics, with a high sense of social responsibility, modern management concepts, international vision and big data thinking, adhering to the spirit of "Learning and Doing, Seeking and Innovating", willing to work hard for the wealth and strength of the country, the revitalization of the nation and the progress of the society, and proficient in techniques and tools of statistical analysis, operations research optimization and big data modeling and decision-making, and good at using big data to carry out quantitative analysis and intelligent decision-making. Skilled in statistical analysis, operations research optimization, big data modeling and decision-making techniques, methods and tools, good at using big data for quantitative analysis and intelligent decision-making, and able to engage in big data management and application of related work in the government, enterprises and institutions.