Lecture Topic: Product Design and Promotion of Yunlong Tea
Speaker: Zhang Feng, Founder of Musen Business Management Organization
Time: October 11, 2:00 PM - 3:30 PM
Venue: Boxue Building No.2-B101
Moderator: Associate Professor Mu Yupeng
Head of the Department of Business Administration, SEM
About the Speaker:
Zhang Feng is a top-tier practitioner with 20 years of hands-on experience in China's fast-moving consumer goods (FMCG) sector. He is a seasoned researcher in the food industry, a recognized expert in the marketing and management of condiments, and a prominent industry commentator.
Zhang Feng is the founder of "First Condiments" and the initiator of the "First Condiment Cloud Alliance." He is a member of the Democratic Party (China Democratic National Construction Association) and one of the first representatives of new social strata in Xuzhou.
Key Achievements and Roles:
Creator of the "Product+ Theory System"
Creator of the "Symmetry Thinking Theory System"
Winner of the "Golden Tripod Award," the highest honor for outstanding marketers in China
President of the Distributor Business School under the China Food Industry Association
Expert consultant for the National Seasoning Industry Corporate Management Training Center
Senior lecturer at the National Talent Reserve Committee
Advisor and lecturer at Huaxuetang Business Academy and Huaxuetang Business Club
Researcher at the China Food Brand Research Institute
Dean of the Distributor Research Institute for New Food Industry
Recipient of the China Food Industry Innovation Award as a "Gold Medal Professional Manager"
Member of the expert panel for Sales and Marketing magazine
Consultant and researcher for the Brand Strategy Research Department
Specially appointed lecturer at the China Food Business School
Member of the expert panel for New Ingredients magazine
Zhang Feng is well-known for his theoretical and practical contributions to the food and condiment industries and his ability to provide actionable insights into product design, marketing strategies, and industry trends.
