Lecture: The Development Path and Strategic Choices of Sunrain
Speaker: Chen Ronghua, Senior Economist, President of Sunrain Group
Time: May 18, 16:00–18:00
Venue: B108, School of Economics and Management
Speaker Profile
Chen Ronghua
Responsible for the strategic planning and operational management of Sunrain Group.
Chen Ronghua holds a bachelor’s degree from Shanghai Tongji University and an Executive MBA from Cheung Kong Graduate School of Business. With over 20 years of management experience in the home appliance, home furnishing, and renewable energy industries, he previously worked for Haier Group and Hunter Douglas Group (Netherlands). His expertise combines a global perspective with localized operational skills.
Since assuming leadership of Sunrain in 2007, Chen has transformed the company into the only solar thermal enterprise listed on the A-share main board in China.
Awards and Recognition
Chen Ronghua has been honored with numerous accolades, including:
"China Marketing Icon"
"Most Influential Brand Personality in China"
"Excellence Award for Contributions to Chinese Advertising Education"
"China Economic Person of the Year"
"Global Renewable Energy Business Leader"
"CEO with the Most Market Value in China"
Academic Contributions
Chen has served as:
Adjunct MBA mentor at Nanjing University and Hohai University
Adjunct professor at Jiangsu Ocean University
Judge for the China College Student Advertising Art Festival Academy Award
Contributor of marketing columns for well-known financial magazines
