Lecture Topic:
Peer Effects in Influencer Sponsored Content Creation on Social Media Platforms
Speaker: Sun Qi, Professor and Ph.D. Advisor, Shanghai University of Finance and Economics
Time: December 18, 2024 (Wednesday) 14:00–15:30
Venue: Room B403, SEM
Moderator: Jiang Hongyan, Professor, Vice Dean of SEM
Speaker Introduction
Sun Qi is a Professor, Vice Dean of the Business School, and Head of the Marketing Department at Shanghai University of Finance and Economics. She has been recognized as a "Young Changjiang Scholar" by the Ministry of Education, a recipient of the "Shuguang Program," and the "Pujiang Talent Program" in Shanghai.
She serves as the Deputy Chair of the Editorial Board for the Journal of Marketing Science. Her primary research interests include big data marketing, digital marketing, platform economy, and marketing strategy.
Professor Sun has published extensively in prestigious international and domestic journals in the fields of management science and marketing, such as Management Science, Journal of Marketing Research, Journal of Marketing, Nankai Business Review, and Journal of Management Engineering. She has led several national and provincial-level research projects, including three projects funded by the National Natural Science Foundation of China and a Humanities and Social Science Research Project from the Ministry of Education.
Her research has been recognized with the Youth Achievement Award at the 9th Humanities and Social Sciences Research Excellence Awards for Higher Education by the Ministry of Education and the Second Prize in the 16th Shanghai Philosophy and Social Sciences Excellence Awards.
Professor Sun teaches a variety of courses for undergraduate, master's, and doctoral students, including Marketing, Marketing Management, Marketing Data Analysis, and Pricing Strategies.
