Yang Qiang
Associate Professor, School of Business, Nanjing Audit University
Time: June 21, 9:00–10:30
Venue: Room A401, SEM
Host: Associate Professor Mou Yupeng, Head of Business Administration Department, SEM
[Lecture Topic]
Text and Audio Frequency Analysis Methods in Consumer Behavior Research
Expert Introduction
Yang Qiang is an associate professor at Nanjing Audit University, a master's supervisor, head of the Marketing Department, and director of the Behavioral Decision Experiment Center on Cognitive Intelligence. Additionally, he serves as a council member of the Marketing Research Committee of the Chinese Academy of Management and the Academic Committee of Artificial Intelligence and Management in Jiangsu Province. He is also recognized as a reviewer for top journals and an expert for China’s higher education evaluation.
His main research areas include content marketing, live streaming e-commerce, video marketing, and AI services with a focus on consumer behavior. Yang Qiang has presided over two national-level projects and participated in multiple projects funded by the National Natural Science Foundation.
His academic achievements include publications in international journals such as Journal of Business Research, Internet Research, and European Journal of Marketing. Domestically, he has published over 30 papers in high-quality journals, including Nankai Business Review, Management Science Journal, Marketing Science Journal, Management Review, and Operations and Management.
