Dr. Chenglu Wang
Professor of Marketing, University of New Haven
[Lecture 1]
Time: March 13th, 14:00-15:30
Host: Prof. Hongyan Jiang, Associate Dean, SEM
Topic: New Marketing in the Digital Intelligence Era
[Lecture 2]
Time: March 13th, 15:30-17:00
Host: Assoc. Prof. Mou Yupeng, Head of the Marketing Science Department, SEM
Topic: Common Pitfalls to Avoid When Submitting Papers to SSCI Journals: An Editor’s Perspective
[Venue]
Room B117, SEM
Expert Introduction
Dr. Chenglu Wang is a Professor of Marketing at the University of New Haven, a Fulbright Scholar, and a Marketing Ph.D. His research focuses on consumer behavior and interactive marketing.
He has published over 100 academic papers in leading journals, including Journal of Consumer Psychology and Journal of Business Ethics (more than 80 indexed by SSCI). For three consecutive years (2021, 2022, 2023), he was recognized by Stanford University as one of the top 2% of highly cited researchers worldwide.
Currently, Dr. Wang serves as the Editor-in-Chief of the Journal of Research in Interactive Marketing (Impact Factor: 8.2, JCR Q1). He has also served as Guest Editor for special issues in journals such as Journal of Business Research, European Journal of Marketing, International Marketing Review, and Industrial Marketing Management (all SSCI indexed).
Dr. Wang has been a co-chair and keynote speaker at numerous international academic conferences.
