EDUCATION
2018-2019 Visiting Scholar, Commercial law, University of Sussex
2011-2016 Ph.D. in Management Science and Engineering
China University of Mining and Technology
2000-2003 M.A. in Enterprise Management
China University of Mining and Technology
1996-2000 B.S. in Law of economy
China University of Mining and Technology
PROFESSIONAL EXPERIENCE
2016-present Associate professor, School of Economics and Management, China University of Mining and Technology
RESEARCH INTERESTS
New media Marketing
Consumer behavior
Electronic Commerce
PUBLICATIONS
Journal Articles
1. Manzhi Liu, Xiaorong Huang, Zhizhi Chen a, Linlin Zhang a, Ying Qin a, Liyuan Liu, Shiru Zhang, Mengya Zhang, Xueqing Lv,(2021). The transmission mechanism of household lifestyle to energy consumption from the input-output subsystem perspective: China as an example. Ecological Indicators, 2021, (122), 107234.
2. Manzhi Liu, Xuhui Chen, Mengya Zhang, Xueqing Lv , Haihao Wang, Zhizhi Chen,(2020). End-of-life passenger vehicles recycling decision system in China based on dynamic material flow analysis and life cycle assessment. Waste Management, 2020, (117),81-92.
Projects
Research on the influence mechanism of cross-border retail e-commerce supply chain model on consumers' perceived risk in multi-stage decision making, Basic scientific research funds of CUMT(2017WB18), 30000 Yuan(2017-2020), Completed, Host.
TEACHING AND LEARNING ACHIEVEMENTS
Teaching Papers
1. An Analysis on the construction of service system for training innovative and entrepreneurial talents in University Science Park.
2. A study on the Cultivation of Social Responsibility for Business Administration students
3. Research on the application of multi-role situational teaching model in business administration practice teaching
4. Study on the application of case teaching method in the course of Network Marketing in undergraduate universities
5. Construction of network teaching model based on constructivism learning theory
Textbooks
ZHOU Meihua, LV Xueqing, Marketing Management, CUMT Press, 2005
Teaching Reform Projects
1. Research on Training Mode Reform and Quality Improvement of innovative and entrepreneurial Talents for Business Administration Major under the background of "New Liberal Arts" construction
2. Exploration on the integrated development model of innovation and entrepreneurship education and professional practice teaching
3. Construction of general Education course of "New Media Marketing"
