PUBLICATIONS

Journal Articles

1. Dianwen Wang Ding ZH, et, al. "Influential Consumer Identification Based on Bayesian Shrinkage Estimation: Considering negative influence among users". System Engineering Theory and Practice, 2021, 41(5), 1307-1318.

2. Dianwen Wang, Zhilin Yang, and Zhihua Ding, “Is Sociability or Interactivity More Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-playing Game”, Journal of Interactive Marketing, 2019, 48, 106–119.

3. Dianwen Wang, Li Zuo, and Bangming Xiao, “Social influence in first-time and upgrade adoption”, Electronic Commerce Research and Applications, 2019, 34(3), 1-14.

4. Dianwen Wang, Zhou Yuanyuan, Huang Minxue. The differentiated effect of social influence on the diffusion of different types of virtual products. Nankai Business Review, 2018, 21(2), 52-61.

5. Harmeling, Colleen M., Robert W. Palmatier, Eric Fang, and Dianwen Wang*, "Group marketing: Theory, mechanisms, and dynamics," Journal of Marketing, 2017, 81 (4), 1-24.

Books and Chapters

1. Dianwen Wang, Social influence and product diffusion, Wuhan university Publishing House, 2017

2. Zhiyong Chen, Dianwen Wang, Research on the social diffusion mechanism of virtual products, Wuhan university Publishing House, 2017

Projects

1. Social Influence and New Product Diffusion: Difference Based on Product Type and Purchase Stage (71702183）,2018-2020.

2. Social influence and product upgrade purchase Stage: Mechanisms, key consumption, and product type (17YJC630149), 2018-2020.