PUBLICATIONS
Journal Articles
1. Wenbin,Sun.,Zhihua,Ding.,Price,Joseph.(2020).Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability.Industrial Marketing Management,2020,90,14-29.
2. Dianwen,Wang.,Zhilin,Yang.,Zhihua,Ding.(2019).Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game. Journal of Interactive Marketing,2019,48,106–119.
3. Wenbin,Sun.,Zhihua,Ding.,Price,Joseph.(2020).Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability. Industrial Marketing Management,2020,90,14-29.
4. Dianwen,Wang.,Zhilin,Yang.,Zhihua,Ding.(2019).Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game. Journal of Interactive Marketing,2019,48,106–119.
5. Zhihua,Ding.,Xin,Jiang.,Zhenhua,Liu.,Ruyin,Long.,Qingren,Cao.(2018).Factors affecting low-carbon consumption behavior of urban residents: A comprehensive review. Resources Conservation and Recycling,2018,132,3-15.
6. Zhihua,Ding.,Guangqiang,Wang.,Zhenhua,Liu.,Ruyin,Long.(2017).Research on differences in the factors influencing the energy-saving behavior of urban and rural residents in China-A case study of Jiangsu Province. Energy Policy,2017,100,252-259.
7. Zhihua,Ding.,Zhenhua,Liu.,Yuejun,Zhang.,Ruyin,Long.(2017). The contagion effect of international crude oil price fluctuations on Chinese stock market investor sentiment. Applied Energy,2017,187,27-36.
Books and Chapters
Zhihua Ding, Research on the Mechanism of Coal Price Volatility and its Impact on China's Economy, China University of Mining and Technology Press, 2019
Projects
1. The construction research of Green low-carbon consumption policy system. Supported by National Social Science Foundation of China Major projects. (Grant No. : 22ZD&137), 800,000 (2022-2027), presided over.
2. Coal price fluctuation mechanism and transmission effect research to real economy of our country. Supported by the National Natural Science Foundation of China (Grant No. : 71573255), 480,000 (2016-2019), presided over.
3. Research on driving mechanism and guiding policy of low carbon consumption behavior of urban residents in China: perspective of family life cycle. Supported by the National Natural Science Foundation of China (Grant No. : 71974190), 485,000 (2020-2023), and presided over.
4. We will promote research on a supervision system for upgrading green consumption among residents. Major Projects of the National Social Science Foundation of China (Grant No. 19ZDA107), 600,000 (2019-), presided over.
5. Research on the characteristics, mechanism and guiding policy of low-carbon consumption behavior of urban residents in Jiangsu Province. Major Projects of the National Social Science Foundation of China (Grant No. 19ZDA107), 600,000(2019-), presided over.
Recognition of Accomplishment
1. 2022 Excellent teaching team at the university level, Excellent marketing teaching team
2. 2020 The third prize of Outstanding Achievement in Philosophy and Social Science of Jiangsu Province, Study on the mechanism of coal price fluctuation and its influence on China's economy
3. 2018 Excellent team of undergraduate graduation design in Jiangsu Province, Research on innovative design and marketing of Xuzhou sachet, a national intangible cultural heritage
TEACHING AND LEARNING ACHIEVEMENTS
Textbooks
Zhihua Ding，Zhenhua,Liu, Research on the Mechanism of Coal Price Volatility and its Impact on China's Economy, China University of Mining and Technology Press, 2020
Video Courses
1. School-level quality courses，Enterprise marketing planning
2. School-level first-class course, marketing
Teaching Reform Projects
1. National double ten thousand professional - marketing professional responsible person
2. The first batch of new Liberal Arts National Education Reform Projects (presided over)
3. Jiangsu Higher Education Teaching reform Project
4. Coal Education Society "14th Five-Year Plan" textbook project (chief editor)
Teaching Competition
1. Guide graduate students to obtain school-level excellent master thesis, Award of Excellence, 2022
2. Zhihai Jiang, Zhihua Ding, 2022 Internet + School Competition, Third prize, 2022
3. Manzhi Liu, Zhihua Ding, The eighth National College Students Energy Economics Academic Creativity Competition, Second prize, 2022
4. Songyong Liu, Zhonghui LI, Zhihua Ding, 2021 Internet + Provincial Competition, Second prize, 2021
5. Zhihua Ding, Yupeng Mou, Second prize in China District Selection of 2019 Global Brand Planning Competition, Second prize, 2019
6. Zhihua Ding, Mingzhi Yang, 2019 National University Business Elite Challenge Innovation and Entrepreneurship Final, first prize, 2019
7. Zhihua Ding, 2019 Singapore Digital Economy Innovation and Entrepreneurship Competition, Award of entry, 2019
8. Zhihua Ding, Mingzhi Yang, 2019 Internet + School Competition, Third prize, 2019
9. Zhihua Ding, 2018 "Longyan Cup" Cross-Strait College Students Enterprise Management Creative Planning Competition in mainland China, Second prize, 2018
10. Congxin Wu, Fuyuan Guan, Zhihua Ding, 2018 "Innovation Youth" Zhejiang University Entrepreneurship and Innovation Cup National College Students Entrepreneurship Competition, Gold ward, 2018
