Liu Rong-School of Economics and Management, China University of Mining and Technology

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Research
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Faculty

Liu Rong

PhD Lecturer

Marketing E-mail: rongliu@cumt.edu.cn

Profile
Research Results

EDUCATION

2019-2023 Ph.D. in Management (Management Science and Engineering)

China University of Mining and Technology

2017-2019 M.A. in Business Management

China University of Mining and Technology

2013-2017 B.A. in Marketing

China University of Mining and Technology

PROFESSIONAL EXPERIENCE

2023-present China University of Mining and Technology

RESEARCH INTERESTS

Low-carbon consuming behavior

Green products diffusion

Environment policy

PUBLICATIONS

Journal Articles

1. Liu, R., Ham, J., Ding, Z. et al. (2022). Sustainable Family Development: How Changes in Family Life Cycle Influence Household Low-carbon Use Behavior through Changing Motivations. Sustainable Production and Consumption, 34, 271–284. (SCI/SSCI)

2. Liu, R., Ding, Z., Wang, Y., Jiang, X., Jiang, X., Sun, W., ... & Liu, M. (2021). The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness. Journal of Cleaner Production, 288, 125116. (SCI/SSCI)

3. Liu, R., Ding, Z., Jiang, X. et al. (2020). How does experience impact the adoption willingness of battery electric vehicles? The role of psychological factors. Environ Sci Pollut Res 27, 25230–25247. (SCI/SSCI)

4. Liu, Y., Liu, R., & Jiang, X. (2019). What drives low-carbon consumption behavior of Chinese college students? The regulation of situational factors. Natural Hazards, 95(1-2), 173-191. (corresponding author, SCI/SSCI)

5. Jiang, X., Ding, Z., & Liu, R. (2019). Can Chinese residential low-carbon consumption behavior intention be better explained? The role of cultural values. Natural Hazards, 95(1-2), 155-171.(SCI/SSCI)

6. Jiang, X., Ding, Z., Li, X., Sun, J., Jiang, Y., Liu, R., ... & Sun, W. (2020). How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior. Journal of Cleaner Production, 246, 119069. (SCI/SSCI)

7. Ding, Z., Sun, J., Wang, Y., Jiang, X., Liu, R., Sun, W., ... & Liu, M. (2020). Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness: the moderating effect of psychological ownership. Resources, Conservation and Recycling, 105269. (SCI/SSCI)