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    CUMT SEM · Entrepreneur Forum (6) Corporate Internationalization Strategies in Uncertain Environments

    Published on: June 19, 2024 Views:

    Lecture: Corporate Internationalization Strategies in Uncertain Environments


    Speaker: Professor Prosper Bernard

    • Professor, School of Management, University of Quebec, Canada

    • Recipient of Jiangsu Province Friendship Award

    • Recipient of CUMT Friendship Award


    Time: June 29, 10:00–12:00


    Venur: Room B503, SEM


    Host: Zhang Yifan, Director of the China-Canada International MBA Program


    About the Speaker:
    Professor Prosper Bernard graduated from McGill University with a bachelor's degree and earned his Ph.D. from the City University of New York. He is fluent in English, French, Spanish, and Portuguese and holds dual citizenship in the United States and Canada.

    Academic and Professional Roles:

    Former Vice President and Director of the University of Quebec at Montreal

    Visiting Professor and Scholar at globally renowned universities, including McGill University, the University of Alberta, the University of Montreal, and Concordia University

    Coordinator and instructor for the joint MBA program between CUMT and the University of Quebec

    Historical and Personal Connection to China:
    During World War II, Professor Bernard’s uncle served as a missionary in Feng County, Jiangsu Province. Tragically, he was killed by Japanese forces while protecting Chinese citizens. Inspired by his uncle’s legacy, Professor Bernard has committed himself to fostering friendly exchanges between Canada and China.

    Since 1983, Professor Bernard has visited Xuzhou annually. In the late 1990s, he played a pivotal role in establishing the joint MBA program between CUMT and the University of Quebec. His contributions to bilateral relations earned him the prestigious Jiangsu Province Friendship Award and the CUMT Friendship Award.

    Publications:
    Professor Bernard has published numerous books and articles to enhance Canada-China relations, including:

    • Boundless Love: Canadians in China (2012), a trilingual tribute to Dr. Norman Bethune's contributions in China.

    • Smiling Departure (2007)

    • Why China? (2006)

    • Forever in China (2001)

    • Messenger of Love (2000)