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    Seminars

    CUMT SEM · Entrepreneur Forum (19) Digital Marketing Competencies for Marketing Professionals in the Digital Era

    Published on: December 24, 2024 Views:

    Lecture Topic"Digital Marketing Competencies for Marketing Professionals in the Digital Era"

     

    Time: January 2, 2025 (Thursday), 14:00–15:45


    Venue: Boxue Building No. 2-C302


    Tencent Meeting ID: 351-832-724


    Moderator: Professor Liu Manzhi, Department of Business Administration, SEM

     

    Speaker: Qiao Jianhua

    General Manager, Henan Guotai Newpoint Software Co., Ltd.

     

    Speaker Introduction

    Qiao Jianhua is a distinguished alumnus of CUMT (Class of 2007, major in Finance) and a leader in the internet software industry with nearly two decades of experience. He currently serves in dual leadership roles at Guotai Newpoint Software.

    Professional Roles and Affiliations:

    • Executive Deputy Director, Henan Big Data Standards Committee

    • Vice President, Financial Services Branch, Henan Construction Industry Association

    • Executive Vice President, Henan Digital Economy Chamber of Commerce

    • Vice President, Digital Zhengzhou Entrepreneurs Association

    Career Highlights:

    • Founded and developed the Henan and Shanxi branches of Guotai Newpoint Software, growing the Henan branch to over 400 employees with an annual revenue nearing 300 million RMB.

    • Renowned for building robust sales systems and nurturing sales talent, Qiao Jianhua has conducted training sessions for leading companies like Alibaba, Huawei, Tencent, and H3C, earning the title of Gold Medal Lecturer at the Sales Iron Army Training Camp.

    Contributions to the Digital Economy:

    • Actively involved in drafting critical industry standards, including:

      • Henan Province 12345 Government Service Hotline Standard Specification

      • Henan Province CIM Standard Specification

      • Henan Province Smart Parking Standard Specification

      • Zhengzhou Government Data Management Specification

      • Zhengzhou Government Data Sharing and Exchange Platform Data Exchange Specification

    • Recognized for significant contributions to the development of the digital economy industry.